The Concept: Taking Art into Everyday Life
"Endless Spring" was a radical experiment: blurring the line between a retail space - Torino Outlet Village - and an art gallery. Invited to collaborate on the project by curator Laura Tota and Paratissima, my mission was to serve as the project's AI Art & Fashion Advisor. My role was not merely to exhibit art, but to translate it into a multisensory experience that could connect with people in the midst of their daily lives.

Featured Artists: A Study in Slow Beauty

The heart of the exhibition was the work of four contemporary female artists, each exploring the poetic power of nature, reawakening, and "slow beauty." Their art served as the source code for my AI-driven translations.

​

• Valeria Ciardulli: poetic AI-generated images blending floral motifs with dreamlike atmospheres. Her work invites reflection on imagination and suspended reality.

• Tatiana Cardellicchio: creates secret gardens where body and nature merge, dissolving boundaries between identity and organic forms 

• Anna‑Laure Etienne: explores intimacy between humans and spaces, using light and texture to invite sensory immersion.

• Carla Sutera Sardo: photographic works that balance simplicity and detail, illuminating beauty in everyday environments 

My AI Execution: From Art to Lifestyle

To translate each artist's universe into a tangible experience, I used my AI perspective to design and produce an entire ecosystem of content.

For each of the four artists, I developed a complete, spring-inspired outfit, displayed on totems alongside their work. I then extended the narrative to sound and motion, creating an audio podcast that told each artist's story, a dedicated Spotify playlist, and immersive videos on digital monitors.

These sensory layers were activated through interactive QR codes, allowing visitors to explore the exhibition not just with their eyes, but through fashion, music, and storytelling — truly turning the space into a narrative experience.

 

Gallery